Building Your Personal Brand

Learn valuable insights and strategies from industry experts.

  • Expert-led Training
  • Industry Best Practices
  • Practical Implementation
  • Real-world Scenarios
Kathryn E. Strachan

Speaker: Kathryn E. Strachan

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Date
27 May, 2026 (Wednesday)
Time
12:00 PM PDT | 03:00 PM EDT
Duration
60 Minutes

Overview


This session will guide you through the fundamentals of personal branding, helping you create a brand that reflects your expertise, values, and career goals.

You'll learn how to position yourself effectively, craft compelling content, and build an engaged audience across LinkedIn and beyond.

Area Covered

  • What is personal branding & why does it matter?
  • Defining your unique value proposition - identifying your niche and expertise
  • How to craft your brand narrative & tell your story 
  • Building an engaging LinkedIn presence - optimizing your profile & content strategy 
  • Leveraging content to establish credibility & thought leadership 
  • Networking & visibility strategies - making connections that count
  • Speaking, PR, and other ways to amplify your brand 
  • Common branding mistakes & how to avoid them

Why Should You Attend

  • "I don't know how to position myself online." 
  • "I struggle with confidence in sharing my expertise."
  • "I want to build a strong reputation, but I don't know where to start."
If any of these sound familiar, this session is for you. Your personal brand is your competitive advantage and when built intentionally, it can help you attract new clients, job offers, speaking engagements, and industry recognition.

Who Will Benefit?

  • Entrepreneurs & Business Owners 
  • Marketing & Sales Professionals 
  • Executives & Senior Leaders 
  • Thought Leaders & Industry Experts
  • Freelancers & Consultants 
  • Job Seekers & Career Changers

Speaker

Kathryn is an award-winning marketing strategist/fractional CMO, speaker, and author of Scaling Success: Building Brands that Break Barriers. With extensive experience in B2B marketing, branding, and agency leadership, she has advised top executives on strategy, customer engagement, and digital marketing transformation. She has spoken at industry-leading events such as Money20/20, London Tech Summit, The Drum, and FinTech Fringe.

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