The 60 Minutes Introduction to DAX

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  • Industry Best Practices
  • Practical Implementation
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Markus Ehrenmueller-Jensen

Speaker: Markus Ehrenmueller-Jensen

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Date
27 May, 2026 (Wednesday)
Time
10:00 AM PDT | 01:00 PM EDT
Duration
60 Minutes

Overview

DAX (Data Analysis Expressions) is the calculation language behind Microsoft Power BI, Analysis Services, and Power Pivot. While the basics of DAX can appear straightforward, many users quickly discover that creating accurate and efficient calculations requires a deeper understanding of how DAX really works. This webinar is designed to help participants build a strong conceptual foundation and avoid the most common beginner mistakes.

In this 60-minute session, Markus Ehrenmueller-Jensen will walk through five essential lessons that every DAX beginner should understand early in their learning journey. Using practical examples and real-world scenarios, attendees will learn the difference between calculated columns and measures, understand the importance of row context and filter context, and discover how context influences every DAX calculation.

The session focuses on helping attendees move beyond trial-and-error coding and toward a more structured understanding of DAX logic. Participants will gain practical techniques for writing more reliable and dynamic calculations while developing the confidence to troubleshoot common DAX issues.

Whether you are new to Power BI or already building reports and models, this webinar will provide valuable insights and several “aha!” moments that make DAX easier to understand and apply effectively.

Area Covered

•    Introduction to DAX and its role in Power BI
•    Why DAX feels simple but becomes complex
•    Understanding evaluation context in DAX
•    Calculated Columns vs. Measures
•    Row Context explained with examples
•    Filter Context explained with examples
•    Context transition and why it matters
•    Common DAX mistakes and how to avoid them
•    Building dynamic calculations using measures
•    Practical demonstrations and real-world use cases
•    Tips for debugging and improving DAX calculations
•    Recommended learning path for improving DAX skills

Why Should You Attend

DAX is one of the most powerful — and often misunderstood — components of Power BI. Many users struggle not because the syntax is difficult, but because the underlying concepts of evaluation context are not fully understood. This webinar helps attendees build the right mental model for DAX from the beginning, enabling them to write better calculations, troubleshoot problems faster, and create more dynamic and interactive reports.

Participants will leave the session with practical knowledge they can immediately apply in their daily reporting and analytics work.

Who Will Benefit?

This webinar is ideal for:
  • Power BI Developers
  • Data Analysts
  • Business Intelligence Analysts
  • Reporting Analysts
  • Excel Power Users transitioning to Power BI
  • Business Analysts working with data models
  • Financial Analysts using Power BI
  • Self-Service BI Users
  • Data Professionals beginning their DAX journey in Power BI, Excel, Analysis Services Tabular or Microsoft Fabric
  • Anyone responsible for creating reports, dashboards, or analytical models in Power BI

Speaker

Markus Ehrenmueller-Jensen is a Microsoft Data Platform expert, trainer, and consultant specializing in Power BI, Microsoft Fabric, SQL Server, and data analytics solutions. With many years of international consulting and training experience, Markus helps organizations and professionals better understand modern data technologies and turn data into actionable insights.

He is well known in the global Microsoft data community as an international conference speaker, author, and educator, regularly presenting at events, user groups, and technical conferences worldwide. Markus focuses on making complex technical topics understandable and practical, helping attendees bridge the gap between theory and real-world implementation.

His areas of expertise include Power BI, DAX, Data Modeling, Microsoft Fabric, SQL Server, Azure Data Services, and Business Intelligence architecture. Through his engaging and practical presentation style, Markus empowers attendees to build confidence and deepen their technical understanding.

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