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In this program, we embark on a journey to explore the fundamental pillars of successful HR practices that stand the test of time, guiding organizations toward excellence through their most valuable asset - their people.

In the ever-evolving world of human resources, we are continuously bombarded with a plethora of new trends, technologies, and strategies. It is easy to get lost in the maze of change, potentially diverting our attention from the very essence of our role as HR leaders - attracting, engaging, and retaining the best talent in our respective industries. However, we firmly believe that while embracing innovation is essential, we must never lose sight of the core principles that underpin HR's true impact.

As HR professionals, we are in the people business. Our work revolves around nurturing human potential, fostering growth, and creating an environment where employees can thrive personally and professionally. In this one-hour program, we will explore the pivotal role HR plays in building organizations that attract individuals eager to do great work, engage them wholeheartedly, and keep them committed to our collective mission.


  • Welcome and introduction to the importance of HR's top priorities
  • Discuss the challenges of staying focused amidst various distractions and changes in the HR landscape
  • Attracting Great Talent 
  • Leveraging employer branding and the employee value proposition to attract top talent
  • Implementing effective recruitment strategies, including online sourcing, employee referrals, and social media
  • Discussing the role of diversity and inclusion in attracting a diverse pool of candidates
  • Engaging employees by creating a great experience
  • Keeping an eye on performance
  • Strategies for fostering a culture of recognition, appreciation, and growth
  • The renewed focus on retaining great talent
  • Understanding the cost and impact of employee turnover
  • Identifying reasons employees leave organizations and addressing common retention challenges
  • Implementing effective retention strategies, including career development opportunities, work-life balance, and competitive compensation packages
  • The role of managers in employee retention and building strong manager-employee relationships
  • Q&A and Wrap-Up 

It is easy to get distracted by all the changes coming our way. However, chasing after shiny objects is generally not our top priority. 

Attracting people who want to do great work, engaging them, and keeping them employed, remain the building blocks of great HR. Knowing how that contributes to the bottom line will help you to be viewed as a strategic partner.

We will also discuss the challenges of staying focused amidst various distractions and changes in the HR landscape.


  • Human Resource Manager
  • Director of Human Resources
  • Human Resources Partner
  • Human Resource Consultant

Don has been a California employment practices attorney since 1983. He litigated employment and business cases for 17 years and quit once he figured out that nobody wins a lawsuit. Since leaving litigation, he has written numerous books and presented more than 500 times to executives nationwide. He loves talking about emotional intelligence and creating engaging workplaces!

Don was the founder and President of HR That Works, used by 3,500 companies and acquired by ThinkHR in January 2014. He worked there for two years as a V.P.

Now in his “wisdom-sharing years,” Don loves advising and coaching executives. He continues to inspire with his speaking and training.

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