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When an organization or individual loses relevance it is only a matter of time before they will fail. Relevance is offering your customer what they want when they want it, how they want it and why they want it. It’s staying in touch with changes in how, why and when people buy what they do.  When you lose these, your customer has other choices and you will lose them if you don’t advance ahead of the curve or trends. If you are an employee and if you don’t maintain position relevance, you will be replaced by another person or even robot. Every organization in history that has failed did do for one common reason – they lost relevance.


  • What causes individuals and organizations to lose relevance?
  • Why they let change cause them to resist what is new or trends that are emerging?
  • How to reposition services, products, business models and/or careers to stay relevant?
  • The major factors, skills, attitudes, and tools that we all need to embrace to ensure we don’t become out of date, history or a market or economic statistic


This webinar is for any business owner or executive who wants to maintain market success and an effective competitive position. Any individual, who wants their career or position, to still be relevant in the future. Anyone who is having difficulty adjusting to change.


  • Attitudes that get in the way of successful change
  • Attitudes that are necessary to embrace what’s new and around the next corner
  • Skills that need to be reinvented and/or replaced with newer and more appropriate ones
  • Mindsets that prevent adjustment to change
  • The short and long-term benefits of reinventing
  • Stop thinking outside the box – throw the box away


Anyone in marketing, customer service, sales, management, Human Relations – literally everyone who has an impact on customers, the future or culture in any way.


Tim is a global speaker and trainer with over 4000 presentations in 25 countries. He is also an international bestselling author of over 75 books.  His most requested topics are on successful business growth, employee engagement and development, leadership, management, and sales & marketing.

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