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The webinar will start with a company that has had a strong first two years in both sales and profits, however, has failed to generate cash through operations. The problems this has caused and what led to this happening will be discussed in detail so everyone starts out seeing why a company must generate in cash.


  • Explaining the importance of generating cash
  • Looking at the effects of a company that did not generate cash
  • Learning how to analyze the statement of cash flows
  • Learn how to forecast your monthly cash flow and arrive within five per cent each month

In your company, I am positive that "Cash is King" however most organizations only look to see their sales growth and how much money did they make. However, a company can have increased sales and make money, but if they do not generate the cash, they could go bankrupt. This webinar will explain the importance of generating cash, teach you how to analyze a statement of cash flows looking at all three sections; Operating, Investing and Financing. The other part of this webinar will show you a way you can forecast your monthly cash flow and allow you to be within five percent each month of your targeted number. The speaker has twenty-five years’ experience in cash forecasting and his method has worked in the last three companies he has been in and it will allow you to do the same.


This webinar will go through the entire process of how to analyze the statement of cash flows, understanding what an inflow is and what is an outflow of cash. We will show how to tie out the cash flow statement to the cash account and stress the importance of why a company must generate cash from operations, not investing or financing. The later part of the webinar will show how the attendees will be able to forecast cash for their company by following the three-step process that the speaker has devised. The method will be broken down step by step and if done correctly the audience should be able to take this back to their jobs and see immediate improvements in their cash forecasting.


  • Bankers
  • Credit managers
  • Credit Analysts
  • People working in F,P&A
  • Small business owners
  • General Managers

Ronald Sereika is the manager of credit and collections at CooperVision, Inc. He has been an NACM instructor since 1998 as well as a speaker at the NACM Credit Congress, NACM Eastern Regional Conference and New York State NACM Annual Meeting for the past four years. He has attended the Graduate School of Finance at Dartmouth University and has earned the designations of CCE -Certified Credit Executive and CEW- Certified Expert Witness.

Mr. Sereika has been honored to win the following awards: NACM Instructor of the Year 2010, NACM CCE Award of Excellence 2013 and the Upstate New York Credit Executive of the Year in 2011. He has a BS in Accounting from Fredonia State University and has done numerous webinars and speaking engagements over the past five years.

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