News: Health Canada needs consultation on Revised Promotion Guidance

To learn the major difference between the promotional and non-promotional messages, Health Canada opened up a two-month public consultation on its revised-drafted guidance. The major agenda in the guidance highlights the current policy that distinguishes promotional activities from non-promotional activities.

The other major issues revolve around the circulation of promoting messages on the internet and Social Media. It discusses "what and how" the advertising content concerning the health products and drugs must be circulated around Social Media and how it differs from the non-promoting advertisements and health risks.