Whether you are new to the business world or have many years of business experience at any level and would like to improve your business writing skills, this webinar is for you!
WHY SHOULD YOU ATTEND?
Writing is the primary means of communicating with clients, customers, partners, stakeholders, colleagues, employees, and bosses.
Whether writing blogs, website content, emails, letters, reports, company brochures, presentation slides, case studies, sales materials, visual aids, social media updates, and other business documents, a well-written and structured message is vital to get the intended results.
You will learn key strategies to :
- Communicate the most understanding in the least time
- Engage and keep your reader’s attention
- Save time and expense for you and your reader
- Good business writing boosts your confidence and credibility, positively impacting your profession and business.
This webinar will teach you how to write powerful business messages easily, quickly, and effectively.
LEARNING OBJECTIVES
- How to plan your messages easily and quickly
- How to target your audience
- How to write messages that are easily understood and engaging
- How to avoid potential confusion and misunderstanding in written messages
- How to strengthen your credibility through powerful writing
- How to write content for diverse audiences
- Emphasize important ideas and de-emphasize unimportant ones
- Write concisely by eliminating unnecessary words
- Use powerful words to show confidence and commitment
- How to write compelling messages that spark interest, persuade, get acted on, and achieve your objective
WHO WILL BENEFIT?
- This webinar is for everyone who wants to write essential, effective business messages quickly and easily, including emails, reports, blogs, marketing copy, speeches, and more!
Writing is the primary means of communicating with clients, customers, partners, stakeholders, colleagues, employees, and bosses.
Whether writing blogs, website content, emails, letters, reports, company brochures, presentation slides, case studies, sales materials, visual aids, social media updates, and other business documents, a well-written and structured message is vital to get the intended results.
You will learn key strategies to :
- Communicate the most understanding in the least time
- Engage and keep your reader’s attention
- Save time and expense for you and your reader
- Good business writing boosts your confidence and credibility, positively impacting your profession and business.
This webinar will teach you how to write powerful business messages easily, quickly, and effectively.
- How to plan your messages easily and quickly
- How to target your audience
- How to write messages that are easily understood and engaging
- How to avoid potential confusion and misunderstanding in written messages
- How to strengthen your credibility through powerful writing
- How to write content for diverse audiences
- Emphasize important ideas and de-emphasize unimportant ones
- Write concisely by eliminating unnecessary words
- Use powerful words to show confidence and commitment
- How to write compelling messages that spark interest, persuade, get acted on, and achieve your objective
- This webinar is for everyone who wants to write essential, effective business messages quickly and easily, including emails, reports, blogs, marketing copy, speeches, and more!
Speaker Profile

Lisa Kleiman, Ed. Specialist., M.S. Communication, B.S. Marketing/Management Lisa is the author of "You Got This: Everything You Need to Master Authentic Public Speaking" (2019) River Grove Books, and is principal and Coach at Speaktopia, and is a University Lecturer of undergraduate and graduate business and managerial communication courses.Lisa has worked with executives, business leaders, employees, and university students to improve their communication skills, helping them experience the joy and power of communicating with clarity and confidence.
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