Telling Stories with Excel data

Raw data alone isn’t enough—stories make insights memorable. This session covers how to turn Excel data into clear, compelling narratives using visualisation, structure, and audience-focused storytelling. Learn to highlight key trends, create impactful visuals, and ensure your insights drive action.

• Understand the principles of data storytelling and why it matters.
• Learn how to transform raw Excel data into clear, compelling insights.
• Use visualisation techniques to highlight trends and key takeaways.
• Discover how to structure data-driven narratives for maximum impact.
• Tailor reports and dashboards to engage different audiences effectively.
• Improve decision-making by presenting data in a persuasive, actionable way.

• Fundamentals of Data Storytelling – Why stories make data more impactful.
• Understanding Your Audience – Tailoring data presentations for different stakeholders.
• Choosing the Right Visuals – Selecting the best charts, graphs, and dashboards.
• Transforming Raw Data into Insights – Identifying key trends and patterns.
• Structuring a Data-Driven Narrative – Crafting a clear beginning, middle, and end.
• Using Excel’s Data Visualisation Tools – Mastering charts, conditional formatting, and sparklines.
• Avoiding Common Data Presentation Mistakes – Ensuring clarity, accuracy, and engagement.
• Practical Applications & Case Studies – Real-world examples of effective data storytelling.

• Business Analysts – To communicate data-driven insights clearly.
• Finance Professionals – To present financial reports and trends persuasively.
• Marketing Analysts – To showcase campaign performance and customer insights.
• Project Managers – To track progress and report key metrics effectively.
• Data Analysts – To transform raw numbers into compelling visual narratives.
• Executives & Decision-Makers – To interpret and act on data-driven reports.
• Educators & Trainers – To simplify complex data for learning and engagement.

Terry Winship is a Microsoft Certified Trainer (MCT) with over 20 years of experience in IT management and programming. Her expertise spans a range of software tools, from Microsoft staples like Excel, PowerPoint, Word, and Outlook to modern essentials such as Canva and LinkedIn profile optimization.

In the realm of training, her qualifications don't end at software. She has been accredited by Microsoft to teach the Instructional Skills Certification, a "train the trainer" program. Moreover, she has a Bachelor of Commerce and has provided training on an international scale, giving a broad understanding of diverse learning needs.

Beyond technical training, she has honed and shared skills essential for the modern professional: presentation techniques, public speaking, and speech writing. As a TEDx coach, She had the privilege of guiding speakers in crafting messages that leave a lasting impact.

Throughout her career, she has been driven by a passion for life-long learning. Whether you're looking to enhance your software proficiency or develop your soft skills, she brings to the table a blend of technical know-how, years of training experience, and a commitment to helping you achieve your goals.