Get on a Southwest flight to anywhere, buy shoes from Zappos.com, pants from Nordstrom, groceries from Whole Foods, anything from Costco, a Starbucks espresso, or a Double-Double from In N' Out, and you'll get a taste of these brands’ vibrant cultures. Unfortunately, culture is often misunderstood and discounted as a touchy-feely, rather than a bottom line, a component of a business. That’s not the case. As Peter Drucker, the founder of modern management said, “Culture eats strategy for lunch.” Culture is one of the most important business drivers that has to be intentionally set and periodically adjusted to push for long-term, sustainable success. It's not good enough just to have an amazing product and a healthy bank balance. The workplace culture can enable a company's success or be the key to its undoing.
What about your company’s culture? Does it inspire and engage or get in your people’s way, slowing and wearing them down? Is it driven by top-down directives or cross-department collaboration? What stories do your people and your customers tell about you? This webinar will show how you can get a good read on the health of your culture.
WHY SHOULD YOU ATTEND?
Corporate culture is a hot topic among businesses who want to attract the best talent, translate their values into their products and services, and show customers what they're all about. There are significant benefits that come from a vibrant and impactful culture. They are:
- Focus and Spirit: Aligns the entire company towards achieving its vision, mission, and goals
- Engagement: Builds higher employee motivation, productivity, and innovative problem solving
- Cohesion: Builds consistency and coordination among the company’s various departments and divisions
Also, culture often becomes the focus of attention during periods of organizational change. Mergers and acquisitions, new systems implementations, and elaborate initiatives typically fail because organizations become caught in the so-called "jaws of culture” - when the existing culture becomes inappropriate and hinders rather than supports progress.
This webinar will help you understand the power of culture, how it enhances or details change, and what you can do to make culture change work for you.
LEARNING OBJECTIVES
- Learn why Peter Drucker says: “Culture eats strategy for lunch.”
- Discover why culture is like an iceberg: What’s above and below the waterline
- Identify and analyze the six key elements of culture in every business or organization
- Review twelve daily ways effective leaders can communicate and reinforce company culture
- Plan specific actions you will take to lead or influence changes in the culture of your organization
- Use a three-step process to pinpoint what drives the culture of your team, department, or company
- Understanding what successful leaders know and do helps them avoid cultural traps and misfires
WHO WILL BENEFIT?
- CEOs
- COOs
- VP of Human Resources
- Vice -Presidents of Marketing
- Vice-Presidents of Finance
- Chief Learning Officer
- Directors
- Project Managers and Operation Managers
- Managers and Supervisors
- Team Leaders
- Human Resources Professionals
- Business Unit Managers
- Boards of Directors
- Senior Management Teams and Executive Teams
Corporate culture is a hot topic among businesses who want to attract the best talent, translate their values into their products and services, and show customers what they're all about. There are significant benefits that come from a vibrant and impactful culture. They are:
- Focus and Spirit: Aligns the entire company towards achieving its vision, mission, and goals
- Engagement: Builds higher employee motivation, productivity, and innovative problem solving
- Cohesion: Builds consistency and coordination among the company’s various departments and divisions
Also, culture often becomes the focus of attention during periods of organizational change. Mergers and acquisitions, new systems implementations, and elaborate initiatives typically fail because organizations become caught in the so-called "jaws of culture” - when the existing culture becomes inappropriate and hinders rather than supports progress.
This webinar will help you understand the power of culture, how it enhances or details change, and what you can do to make culture change work for you.
- Learn why Peter Drucker says: “Culture eats strategy for lunch.”
- Discover why culture is like an iceberg: What’s above and below the waterline
- Identify and analyze the six key elements of culture in every business or organization
- Review twelve daily ways effective leaders can communicate and reinforce company culture
- Plan specific actions you will take to lead or influence changes in the culture of your organization
- Use a three-step process to pinpoint what drives the culture of your team, department, or company
- Understanding what successful leaders know and do helps them avoid cultural traps and misfires
- CEOs
- COOs
- VP of Human Resources
- Vice -Presidents of Marketing
- Vice-Presidents of Finance
- Chief Learning Officer
- Directors
- Project Managers and Operation Managers
- Managers and Supervisors
- Team Leaders
- Human Resources Professionals
- Business Unit Managers
- Boards of Directors
- Senior Management Teams and Executive Teams
Speaker Profile

Marcia Zidle is a board certified executive coach, business management consultant and keynote speaker, who works with organizations to leverage their leadership and human capital assets that results in higher performance and profitability.She has 25 years of management, business consulting and international experience in a variety of industries and brings an expertise in social and emotional intelligence; executive and team leadership; employee engagement and innovation; personal and organization change management.She has been selected one of LinkedIn Profinder’s top leadership and career coaches for 2016& 2017!
Upcoming Webinars

Bootcamp for New Managers and Supervisors: Avoid These 7 Mi…

Strategic Interviewing & Selection: Getting the Right Talen…


Conflict Resolution in a Remote Workplace

2-Hour Virtual Seminar on How to Conduct an Internal Harass…

Workplace Investigations 101: How to Conduct your Investiga…

Cleanroom, Microbiology and Sterility Assurance Practices f…

5 Key Components of Good Manufacturing Practices to obtain …

Successfully Negotiating the Labor Agreement

Understanding the incredible uses and fallbacks of ChatGPT

Wage And Hour Laws: Ensuring Compliance With The Fair Labor…

How to Manage Conflict in the Workplace

Neutralizing Harassment - How to Promote the Proactive Pers…

Human Error Reduction Techniques for Floor Supervisors

Hybrid Workplace: 10 Best Practices to Manage Your Team’s P…

Using Better Managerial Decision Making - to get great resu…


Changing Behavior: Why Rewards and Punishments Often Aren't…

Excel - Pivot Tables - The Key To Modern Data Analysis and …


Using Stay Interviews To Improve Employee Retention & Engag…

Form W-9 Compliance to Avoid Penalties: TIN Verification, B…

Using High-Performance Coaching for Managers to Address Per…



FDA Technology Modernization Action Plan (TMAP) and Impact …

FDA Audit Best Practices - Do's and Don'ts

Stay Interviews: A Powerful and Low-Cost Employee Engagemen…

Become an excellent Critical Thinker to greatly improve you…

Learn the Do's and Don'ts of Opening Business Bank Accounts


Project Management for HR, Administrative Professionals, an…

Writing Effective 483 and Warning Letter Responses

Dealing With Difficult People In Life & Work