Your Organizations Culture: If You Dont Get It Right,Nothing Else Matter
Learn to read the health of your organization's culture, analyze its six critical elements and use daily leadership actions to reinforce or change it.
Speaker
Marcia Zidle
Executive and career coach · Board-certified executive coach
Overview
Fly Southwest, shop at Zappos, Nordstrom, Whole Foods or Costco, or grab a Starbucks espresso or an In-N-Out Double-Double, and you get a taste of each brand's culture. Yet organizational culture is often dismissed as touchy-feely rather than treated as a bottom-line business driver.
Peter Drucker put it simply: "Culture eats strategy for lunch." A great product and a healthy bank balance aren't enough. Culture must be set on purpose and adjusted over time, because it can drive a company's success or cause its undoing.
This 60-minute webinar helps you get a good read on your own culture. Does it inspire people or wear them down? Is it run by top-down directives or cross-department collaboration? What stories do employees and customers tell about you?
Why attend: A strong culture helps attract top talent and brings three benefits: focus and spirit that align everyone with the vision and goals, engagement that lifts motivation and innovation, and cohesion across departments. Culture matters most during change, when mergers, new systems and big initiatives fail because the existing culture blocks progress. The session suits executives, boards, HR leaders, directors, managers, supervisors and team leaders.
What’s covered
- Why Peter Drucker says "culture eats strategy for lunch"
- Culture as an iceberg: what sits above and below the waterline
- The six critical elements of culture in every organization
- Twelve daily ways leaders can communicate and reinforce culture
- A three-step process to pinpoint what drives the culture of your team, department or company
- What successful leaders know and do to avoid cultural traps and misfires
- Planning actions to lead or influence culture change
Who should attend
What you get
About the speaker
Marcia Zidle, the Smart Moves Coach, is a board-certified executive and career coach, business management consultant, and keynote speaker, with over 25 years of management, business consulting, and international experience in a variety of industries including health care, financial services, oil and gas, manufacturing, insurance, pharmaceuticals, hospitality, government and nonprofits.
She has expertise in strategy and alignment; executive and team leadership development; social and emotional intelligence; employee engagement and innovation; career and organization change management; employee relations and talent management.
Marcia has been selected as one of LinkedIn Profinder’s top coaches for the past 7 years. Check out the 200 + LinkedIn articles she’s authored on Leadership, Management, and Human Resources topics that have facilitated organizations to leverage their leadership and human capital assets generating greater effectiveness and profitability.
Marcia’s claim to fame is as a world traveler having a multi-cultural spirit and perspective. She has lived as an expatriate with her family in Scandinavia and Australia. In fact, one of her children is an "Aussie". She’s traveled to over 30 countries throughout Europe, Middle East, Far East, and the South Pacific.
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