Marketing to Medicare or Medicaid Beneficiaries - What You Can and Cannot Do

26 Jan 2022
10:00 AM PST | 01:00 PM EST
60 Minutes

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OVERVIEW

    If your organization, be it a hospital, physician practice, DME provider, or any other provider offering healthcare services or supplies, engages in marketing its product or services, care must be taken to ensure that the organization does not run afoul of the Anti-Kickback Statute.

    This program will review not only the Statute itself, and the safe harbors, but will also critique the case law, OIG advisory opinions, and OIG compliance guidance to help you understand what you can and cannot do with engaging in healthcare marketing.

    When you finish this program, you should have a good understanding of what you can and cannot do with regard to marketing activities. The penalties for not conducting a marketing program correctly can be severe, including exclusion, civil monetary penalties and even criminal prosecution.

Why Should You Attend?

    Because the Anti-Kickback Statute is so broad it what it proscribes, healthcare organizations, conducting what would be normal marketing activities in other industries, have run afoul of the Statute on numerous occasions. The Statute and the regulations only tell part of the story.

    This program will review not only the Statute and its safe harbors, but will provide an in-depth overview of OIG guidance and advisory opinions dealing with marketing activities, as well as a review of case law regarding marketing behavior.

Area Covered

    • A brief review of the Anti-Kickback Statute, what it is and what is prohibited
    • A brief review of the safe harbors that relate to marketing activities
    • A review of the OIG advisory opinions as they relate to marketing
    • A review of OIG compliance guidance as it relates to marketing
    • An overview of case law relating to marketing activities
    • Strategies that should be taken to preclude liability

Who will benefit?

    • Hospital executives
    • Physicians, including dentists, podiatrists and chiropractors
    • Physician practice executives
    • DME provider executives
    • Ancillary service providers
    • Ancillary service provider executives
    • Attorneys representing any and all of the above
Webinar Option
Live session for 1 Participant
Live + Recorded Session
Live + Transcript
Live + Training CD
Transcript
Downloadable Recorded Session
Training CD
Group Session Participants + Recorded

Live Session for 10 Participants (For adding extra attendees please contact our Customer Support Team)

 

Speaker Profile

ins_img William Mack Copeland

William Mack Copeland, MS, JD, PhD, LFACHE, practices health care law in Cincinnati at the firm of Copeland Law, LLC, where he is president and CEO. He is also president of Executive & Managerial Development Group, a consulting entity providing compliance and other fraud and abuse related services. A graduate of Northern Kentucky University Salmon P. Chase College of Law, Bill is a frequent author and speaker on health law topics. He is a member of the American Health Lawyers Association, American, Ohio and Cincinnati Bar Associations. A former hospital chief executive officer, he is a life fellow in the …

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