Setting SMART Goals & Leveraging Storytelling for Reporting

Learn valuable insights and strategies from industry experts.

  • Expert-led Training
  • Industry Best Practices
  • Practical Implementation
  • Real-world Scenarios
Kathryn E. Strachan

Speaker: Kathryn E. Strachan

Download Brochure Set Reminder
HR Compliance Webinar Image
Date
06 March, 2026 (Friday)
Time
12:00 PM PDT | 03:00 PM EDT
Duration
90 Minutes

Overview


This session will cover the principles of SMART goal setting and how to integrate storytelling into marketing reports. Attendees will learn how to structure goals for measurable success, craft engaging data presentations, and communicate insights effectively to stakeholders.

Area Covered

  • Understanding SMART goals and how to apply them 
  • Setting marketing KPIs and benchmarks 
  • Using storytelling to enhance data presentation 
  • Creating reports that drive engagement and decision-making 
  • Best practices for visualizing data

Why Should You Attend


Without well-defined goals, marketing efforts can become unfocused and ineffective. Similarly, reports filled with raw data often fail to engage stakeholders. Learning how to set SMART goals and apply storytelling to reporting will enhance decision-making, align teams, and drive better results.

Who Will Benefit?

  • Marketing Directors 
  • Business Analysts 
  • Content Strategists 
  • CMO's 
  • Project Managers

Speaker

Kathryn is an award-winning marketing strategist/fractional CMO, speaker, and author of Scaling Success: Building Brands that Break Barriers. With extensive experience in B2B marketing, branding, and agency leadership, she has advised top executives on strategy, customer engagement, and digital marketing transformation. She has spoken at industry-leading events such as Money20/20, London Tech Summit, The Drum, and FinTech Fringe.

Upcoming Webinars

View All Webinars