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ON-DEMAND Banking & Finance

Understanding and Analyzing Financial Statements

Learn to read the balance sheet, income statement and cash flow statement, understand key accounting terms, spot red flags and use ratios to improve profit and productivity.

FormatRecorded sessionWatch any time
Length60 minutes
Carl Young Speaker Carl Young Finance trainer and former CFO · Former CFO
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Overview

Financial statements are the language of business. They show owners, managers and stakeholders how healthy a company is, yet many non-financial professionals find them confusing. This 60-minute webinar on understanding and analyzing financial statements replaces common accounting myths with simple tools you can apply.

Designed for non-financial professionals, it puts special emphasis on the terms used. You'll learn the framework behind the three required statements: the balance sheet, which shows what the company owns minus what it owes; the income statement, which compares revenue with the cost of earning it; and the cash flow statement, which shows sources and uses of funds.

The session then moves to analysis, covering signs of financial health, red flags, key ratio categories, working capital, cash management and free cash flow.

Why attend: Non-financial professionals are expected to manage limited resources to improve profit and productivity, and that starts with understanding financial statements. Without a simple framework, the terms, tools and techniques behind the numbers are hard to follow. This session gives you a sound working knowledge for better business decisions. It suits business owners, entrepreneurs, managers, sales and operations staff, finance associates, CFOs and VPs of finance and operations.

What’s covered

  • The basic framework for preparing financial statements
  • The components of each statement and their use in decisions and resource management
  • A simple introduction to finance and accounting
  • Cash vs. accrual basis accounting
  • Accounting concepts and building blocks
  • Core components of financial statements
  • Analyzing financial statements as the language of business
  • Financial statement terminology
  • Signs of business financial health
  • Red flags, cautions and concerns
  • Ratios to improve profit and productivity, with attendee exercises
  • The role of ratios, trends, comparisons and cash in business analysis
  • Five ratio categories: profitability, efficiency, liquidity, solvency and cash
  • Working capital, cash management and free cash flow

Who should attend

Business ownersBusiness managersSales personnelOperations managersFinance managersNon-financial managersCFOsVPs of finance

What you get

CertificateEmailed to each attendee after the session.
HandoutsSlides and checklists to reuse with your team.

About the speaker

Carl Young
Carl Young
Finance trainer and former CFO
Carl Young is an Author, Speaker, Trainer, Consultant, and Coach. He holds a MBA and completed graduate studies in Accounting and Taxation. He is a former CFO of a 275M, high growth technology based company. He has over 25 years of senior level business management experience. In addition, he has over 25 years of training experience in finance, accounting and business management. Former CEO of his own small parts manufacturing company as well as former Senior Financial Associate of major consulting firm. Carl is a member of the following organizations: American Society of Corporate Controllers, Council of Experts (investment firm Gersen & Lehrman), Society of Industry Leaders (sponsored by Standard & Poors), and the National Association of Accountants. An engaging and entertaining speaker and trainer who draws from his experience as a former CFO to make relevant teaching points. Sessions are rich in content, lively, full of energy and include plenty of audience interaction. He has branded himself as Mr. Simplicity! His goal is to make finance and accounting relevant to non-financial professionals using tools and techniques that are simple to understand and apply.
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