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Navigating New Paths: Unveiling Your Unique Abilities for a Bold Pivot entails conducting a resume deep dive to identify critical Knowledge, Skills, and Abilities (KSAs) that will help you unlock your potential. The resume deep-dive process requires tapping into transferrable skills or those hidden gems you can use to advance your current career, transfer from one profession or industry to the next, or boldly pivot from employee to entrepreneur. Furthermore, transferable skills are versatile abilities that offer working professionals an unfair advantage they can leverage—acknowledging that changing careers can occur at any stage or age and that starting over is not a failure. Instead, having the courage to pursue fulfilling, impactful, and rewarding work is admirable. You can chart a path that will have you living your life on your terms!


  • Identifying your Knowledge, Skills, and Abilities (KSAs)
  • Understanding the importance of transferable (hard and soft) skills for career pivots and advancements
  • Cultivating the right mindset for entrepreneurship
  • Steps to shattering limiting beliefs, overcoming imposter syndrome, and empowering yourself
  • The main component when creating and packaging an irresistible offer for your next employer or client
  • The importance of patience and self-care on your entrepreneurial journey
  • Key steps and milestones when transitioning from a 9-5 to entrepreneurship
  • Tell-tale signs to look for when a job no longer serves you

  • How to perform an effective resume overhaul that will empower you and even impress yourself
  • High-demand skills that are often overlooked but are needed to succeed in a career or a business
  • Business idea generation: Choosing one that aligns with you. 
  • What is personal branding, and leveraging it to elevate your “brand”
  • Entrepreneurial Mindset Mastery: Understanding how your belief system impacts your business
  • Confidence building and showing up as the best version of yourself
  • 7-steps to confidently pivot from employee to entrepreneur
  • The art of effective communication and presenting your ideas with conviction
  • Mitigating burn-out and overwhelm before you become burn-out and overwhelm
  • Creating and living a lifestyle that is authentic to who you are

This webinar aims to empower you to identify the areas you already excel in. You will be equipped and positioned for a bold pivot when you know your unique abilities. Furthermore, knowing your value proposition is an essential first step to determining your competitive advantage and helping you craft an irresistible offer. Accordingly, being positioned with this knowledge, you can better align yourself for the next pivotal career move, including taking a new path leading to entrepreneurship. One of the activities in this session will challenge you to brainstorm and identify one or two topics you are most knowledgeable about or a skill you could confidently teach others. Ultimately, conducting a resume deep-dive will highlight your qualifications and accomplishments and help you overcome any limiting beliefs that may be holding you back.


  • Aspiring Digital Entrepreneurs – All professions
  • Corporate Career Professionals: HR generalists, administrative staff, bookkeepers, marketing managers, trainers
  • Working Moms – All professions
  • Aspiring Course Creators
  • 9-5ers who want to pivot into becoming an entrepreneur
  • Digital Nomads who are looking to create an online business

Casandra Reid is an experienced Human Resources professional with 15 years of experience in the public and private sectors. Having worked for her local government, she has facilitated city-wide training for the Employee Performance Review Program. Her most recent corporate assignment includes serving as the Human Resources Program Manager for a department of 1500+ employees. She leads a team of subordinate staff and oversees various Human Resources Programs, including Hiring and Performance Management, Payroll, Occupational Health and Safety, and Training and Development. With her competencies in career coaching, she is the course creator for: “Purposefully & Passionately Pivot: From Employee to Entrepreneur,” her flagship program where she uses the Passion, Interest, Experience (PIE) Principle ™ to help aspiring entrepreneurs quickly identify their zone of genius, confidently package their Knowledge, Skills, and Abilities (KSAs) into an irresistible offer, and Launch their Brilliance.

Her academic pursuits include an undergraduate degree in Management Studies and education, a graduate degree in Human Resource Management (MBA), and a post-graduate certificate in Hospitality and Tourism Management.

A champion for making an impact, she competed in the 2022 FabOver40 competition and charity fundraiser in partnership with the National Breast Cancer Foundation, Inc. Following eight (8) rounds of the competition alongside thousands of other fabulous women worldwide, she placed as a Top 10 Finalist and was featured on the FabOver40 homepage. Her efforts have helped to raise awareness and thousands of dollars to aid those affected by cancer. She is the Founder and CEO of Elegance & Impact LLC, a luxurious, handmade clutch brand. Elegance & Impact LLC uses a percentage of each sale to create cosmetic purses and sponsor personal care items for disfranchised ladies residing in group homes and women’s shelters.

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