The Power of Employment Branding - How to Do it and Why it is Important
Learn to build and measure an employment brand, align it with your customer brand, create an employee value proposition and use it to recruit and retain top talent.
Speaker
Dr. B. Lynn Ware
Industrial/organizational psychologist · Integral Talent Systems, Inc. · 25+ years in talent management
Overview
Employment branding isn't only for customers. Your employees can be your strongest brand ambassadors, and a clear internal employment brand helps you recruit and hold on to the talent you want.
This 60-minute webinar shows how to develop that brand, align it with your external customer brand, and get HR and marketing working together on a communication plan that lowers recruiting and turnover costs. You'll learn how to target diverse audiences such as millennials, create an employee value proposition, build a brand-driven talent management strategy, and evaluate and measure your brand's health. Best practices come from employee-directed marketing work for leading companies.
Why attend: A well-defined employment brand gives your hiring a clear strategy and supports engagement, productivity and commitment to your mission. This session helps you craft that brand and apply it across the employee life cycle. It suits marketing and HR professionals, managers, supervisors, sales leaders and executives.
What’s covered
- What an employment brand means to candidates and current employees
- Targeting diverse audiences, such as millennials
- Aligning external brand architecture with your internal brand
- Using employee communication to build commitment and change behavior
- Designing an integrated, brand-driven talent management strategy
- Creating an employee value proposition for attraction and retention
- Evaluating the current health of your employment brand
- Measuring brand effectiveness
- Examples of effective employment branding
- Your questions answered
Who should attend
What you get
About the speaker
Dr. Ware is an Industrial/Organizational Psychologist and CEO of Integral Talent Systems, Inc (ITS). ITS is a global technology enabled talent management consulting firm specializing in bringing the science of talent management to the bottom line.
ITS is a pioneer in the field of attracting and retaining top talent, as the company was the first consulting firm dedicated to this workplace issue that began emerging in the U.S. during 1996 and has since become a global concern.
Dr. Ware is frequently engaged with corporate clients to provide guidance on how to create "employer of choice" environments, so that they can attract and keep the best talent in their respective industries.
ITS provides this guidance by continually conducting independent research in talent management, staying abreast of current corporate and workplace trends and best practices, and creating innovative products and services regarding this topic.
Dr. Ware has practiced for over 25 years in the talent management field, with a strong focus on how to increase employee productivity for the benefit of achieving business goals. She has acted as a consultant in this capacity for 180 of the Fortune 1000.
Dr. Ware is frequently quoted on trends in talent management strategies in numerous publications such as the Associated Press, Computer World magazine, Network World and the San Francisco Chronicle, and has been featured several times on CNN as a national talent management expert.
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