The Power of Employment Branding - How to Do it and Why it is Important

Branding is for customers and prospects, right? Wrong! In fact, your employees can be your most powerful brand ambassadors. A strong internal employment brand makes it easier to recruit and retain your targeted top talent.

You will be able to attract and retain the best talent in the marketplace by taking the time to clearly articulate and represent a strong internal employment brand.

Log onto this webinar to learn how to develop your internal employment brand: how to align it with your external customer brand, and how to get HR and marketing working together to develop a powerful communication plan that will reduce your costs of both employee recruitment and turnover.

In addition, join us to learn how to drive the activities that will enhance employee engagement, productivity, and commitment to your corporate mission.

We will share best practices from what we have learned from developing employee directed marketing and communications for some of the top companies in the world today.

WHY SHOULD YOU ATTEND?

By attending this webinar, you will learn how to craft your company’s employment brand so you can move forward on having a well thought out strategy for your hiring in 2019.

AREA COVERED

• Build the power of an employment brand: What it means to your potential candidates and your existing internal audience
• Target diverse audiences, such as Millennials, through your employment brand
• Align your external brand architecture with your internal brand
• Enhance commitment and behavior change through employee communication
• Design an integrated brand-driven talent management strategy
• Create a related employee value proposition for both attracting and retaining talent
• Evaluate the current health of your organization’s employment brand
• Measure the effectiveness of your employment brand
• We will also cover your questions
   

LEARNING OBJECTIVES

• How to create a strong brand to attract the right talent
• Learn from research studies that asked what attracts Millennials to organizations
• Examples of effective employment branding
• Explore how to implement an effective employment brand
• Understand your leverage points and brand personality
• Apply the life time value of an employee in future decisions
• Integrate employment branding across the employee life cycle
   

WHO WILL BENEFIT?

• Marketing Professionals
• HR Professionals
• Managers
• Supervisors
• Sales
• Head of Marketing
• CEO
• COO