Creating Your 2026 Marketing Strategy

Learn valuable insights and strategies from industry experts.

  • Expert-led Training
  • Industry Best Practices
  • Practical Implementation
  • Real-world Scenarios
Kathryn E. Strachan

Speaker: Kathryn E. Strachan

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Date
11 February, 2026 (Wednesday)
Time
12:00 PM PDT | 03:00 PM EDT
Duration
90 Minutes

Overview


This session will provide a step-by-step framework for developing an effective marketing strategy in 2026. From understanding market trends to leveraging data-driven decision-making, attendees will walk away with actionable insights to future-proof their marketing plans. We will cover essential components such as customer segmentation, content marketing, digital advertising, and performance measurement to ensure attendees leave with a clear and adaptable strategy.

Area Covered

  • Identifying key marketing trends for 2026
  • Setting realistic and measurable marketing goals
  • Developing a content and distribution strategy 
  • Budgeting for digital marketing channels 
  • Aligning marketing efforts with business objectives 
  • Leveraging data analytics for informed decision-making 
  • Performance tracking and optimization

Why Should You Attend


In an era where digital transformation is accelerating, failing to develop a proactive marketing strategy can leave your business vulnerable to market fluctuations, missed opportunities, and wasted resources. Without a clear, data-driven roadmap, brands risk being overshadowed by competitors who are more agile and strategic. This session provides a structured approach to crafting a results-driven marketing strategy tailored for 2026, helping you gain a competitive edge.

Who Will Benefit?

  • Marketing Directors 
  • CMO's
  • Growth Marketers
  • Brand Strategists 
  • Business Owners

Speaker

Kathryn is an award-winning marketing strategist/fractional CMO, speaker, and author of Scaling Success: Building Brands that Break Barriers. With extensive experience in B2B marketing, branding, and agency leadership, she has advised top executives on strategy, customer engagement, and digital marketing transformation. She has spoken at industry-leading events such as Money20/20, London Tech Summit, The Drum, and FinTech Fringe.

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