How To Recession Proof Your Business - Coming Back Strong From COVID-19
Learn to win back lost customers, turn them into fans, get and follow up on referrals, expand your network and improve sales during a recession.
Speaker
Bruce Lee
Business trainer and speaker · 40+ years delivering training
Overview
Many businesses took a financial hit during the COVID-19 pandemic and lost customers to online competitors. This 90-minute webinar on how to recession-proof your business takes a common-sense approach to winning them back through marketing, networking and the strength of your existing customer relationships.
The theme is pause, pivot and plan a new competitive advantage. You'll learn the only two things customers ever buy, three key customer service ideas, a strategy of pre-eminence and how to turn customers into raving fans.
Practical exercises include the "6 degrees of separation" exercise to count who can buy from or refer you, a draft list of new prospects, the nine magic words of networking and the best questions to ask anyone.
Why attend: More sales come from building on your relationships and being introduced to your customers' networks. Ignoring your database and customer satisfaction costs you business. This session shows how "the journey of 1,000 calls" can grow your connections, reputation, customer base and income. It suits anyone who wants to rethink their marketing and benefit statements to attract more customers.
What’s covered
- Three key customer service ideas and strategies to grow your business
- Establishing a strategy of pre-eminence
- Turning customers into raving fans
- Three questions to ask yourself every day to reach your goals
- Getting referrals and following up on them
- Identifying and expanding your marketing and reputation network
- Building a list of new people to sell to
- How to improve sales in a business
- Your own version of the best questions to ask anyone
- The only two things customers ever buy
- The 6 degrees of separation exercise
- The nine magic words of networking
- Putting the "custom" back into customer service
Who should attend
What you get
About the speaker
Bruce Lee has been educating and inspiring audiences with practical and proven information they can immediately implement into their personal and professional lives and for improved business growth or efficiency. A varied business and leadership background provides him with proven experience that clients can relate to. A solid business background from a good cross-section of the industry includes:
Charter Bank branch management, with special projects assigned from time to time of mortgage lending departments and seasonal savings bond drives,
Manager / Resident Representative for the VISA credit card Division of a legacy Bank, in charge of the entire Province of Alberta
Senior marketing representative for a fully integrated Canadian oil and gas company, which included expanding the market share and building retail stations
Grew an executive recruiting company from three employees to over 20, and set up a remote recruiting office in England
Set up, owned, and managed a 24-hour-a-day, 365-days-a-year retail convenience store and gas bar business
As a hobby organizes and chairs election campaigns at every level of government
Active in several community associations in a leadership/board member role
He has been providing education keynotes, workshops, and webinars all across North America full-time for the past 40+ years. Bruce now follows his passion – working with individuals and organizations to get the results they need to grow their careers and enhance their business success. He shares practical, real-life examples on the most current topics people need, and each presentation includes a variety of complimentary additional resources, articles, and tools to support the content and measure skill levels.
The focus is on improving engagement and team building with the added value of aligning corporate strategy to create high-performance employees. The results are increased productivity for individuals, departments, and organizations; higher profitability; and increased customer and client satisfaction. Above all, the intent of every presentation is to ensure the implementation of the ideas and strategies to move people ahead with a realizable return on their education event investment. Otherwise, why provide the training?
Clients include businesses, Government, education, non-profit associations, and health care.
In 2016 Bruce published his first book: Why Trust Me? Making Trust Your Competitive Edge.
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