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Yes, we are in the midst of a “new normal” that is creating massive challenges to every organization, big and small in all industries. So, why be concerned with culture when you, as a manager, or supervisor, or team leader have so many other problems to deal with? The reason is that this “new normal” created massive challenges for your employees as well. Alongside the personal adjustments they are making in working remote or hybrid, their working style-habits and behaviors-will also need to adapt.
In reality, culture should not be considered as a touchy-feely, but rather as a bottom-line component of a business. It’s about the day-to-day interactions between leaders and staff; between managers and supervisors and their team member; between the various departments and your customers or clients. In other words, it’s pervasive throughout the organization and it can enable a company's success or be the key to its undoing.

Therefore, it will require all managers, supervisors, team leaders at all levels to develop new or retooled managerial practices, as well as specific ways to reinforce the organization culture for the “new normal” today and the future.

In this webinar you you learn how to get a good read on the health of your culture; understand the cultural issues of a remote and hybrid workforce; and utilize daily ways to communicate to your workers about culture and how to this “new normal”.


The focus of this webinar is to understand the organization cultural issues of the 2022 workplace and how to adapt to this “new normal”. The learning objectives are:

  • Learn why Peter Drucker says: “Culture eats strategy for lunch.”
  • Discover why culture is like an iceberg: What’s above and below the water line
  • Identify and analyze the six key elements of culture in every business or organization
  • Review five daily ways effective leaders can communicate and reinforce company culture
  • Recognize what successful leaders know and do that helps them avoid cultural traps and misfires
  • Use a three-step process to pinpoint what drives the culture of your team, department, or company
  • Learn six tactics to support your remote/hybrid working employees - keeping them productive and engaged

Workplace culture is a hot topic in organizations who want to attract and retain the best talent; translate their values to their products and services; and show customers what they're all about. There are significant benefits that come from a vibrant and impactful culture. They are:

  • Focus and Spirit: Aligns the entire company towards achieving its vision, mission, and goals
  • Engagement: Builds higher employee motivation, productivity, and innovative problem solving
  • Cohesion: Builds consistency and coordination among the company’s various departments and divisions

What about your company’s culture? Does it inspire and engage or get in your people’s way, slowing and wearing them down? Is it driven from top-down directives or cross-department collaboration? What stories do your people and your customers tell about you?

However, due to the reality of the pandemic, the new normal of 2022 presents certain challenges. Your workforce may be entirely in person or remote or hybrid, a combination. Teams and workgroups, that once connected very frequently in person, are now often virtual and dispersed working in an uncertain and evolving climate. It’s going to put many company cultures to the test.

he right culture-a culture that embraces change, recognizes the new challenges facing employees and encourages them to take the initiative and do things differently, more effectively-will need to support this shift, easing the transition and driving productivity.

This webinar will help your leaders and managers understand the power of culture during times of change and uncertainty; and what they can do to communicate and reinforces the best of your culture and at the same time adapt to deal with this new normal.


  • CEO’s
  • COO’s
  • VP of Human Resources
  • Chief Learning Officer
  • Directors
  • Project Managers
  • Operation Managers and Supervisors
  • Team Leaders
  • Human Resources Professionals

Marcia Zidle is a board certified executive coach, business management consultant and keynote speaker, who works with organizations to leverage their leadership and human capital assets that results in higher performance and profitability.

She has 25 years of management, business consulting and international experience in a variety of industries and brings an expertise in social and emotional intelligence; executive and team leadership; employee engagement and innovation; personal and organization change management.

She has been selected one of LinkedIn Profinder’s top leadership and career coaches for 2016& 2017!

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