Marketing to Medicare or Medicaid Beneficiaries - What You Can and Cannot Do
Learn what your organization can and cannot do when marketing to Medicare or Medicaid beneficiaries under the Anti-Kickback Statute, OIG guidance and case law.
Speaker
William Mack Copeland
Health care attorney · Copeland Law, LLC · MS, JD, PhD, LFACHE
Overview
The Anti-Kickback Statute prohibits so much that healthcare organizations have repeatedly broken it while doing marketing that would be routine in other industries. This 60-minute webinar on marketing to Medicare or Medicaid beneficiaries explains what you can and cannot do.
You'll review the Federal Anti-Kickback Statute: what it prohibits, its penalties, scope, exceptions and safe harbors. The session explains how the Medicare and Medicaid Patient and Program Protection Act of 1987 changed the statute and its administration and added protections for covered entities, and touches on the Federal False Claims Act.
Because the statute and regulations only tell part of the story, the program also reviews OIG guidance and advisory opinions on marketing, case law interpreting the AKS, and recommendations for running marketing activities compliantly.
Why attend: Hospitals, physician practices, DME providers and other healthcare suppliers that market their services must take care not to violate the Anti-Kickback Statute. The penalties can be severe, including exclusion, civil monetary penalties and criminal prosecution. This session suits hospital, physician practice, DME and ancillary service provider executives, physicians including dentists, podiatrists and chiropractors, and the attorneys who represent them.
What’s covered
- The Federal False Claims Act
- The Federal Anti-Kickback Statute: prohibitions, penalties, scope, exceptions and safe harbors
- How the OIG handles potential violations, including guidance and advisory opinions
- How the Medicare and Medicaid Patient and Program Protection Act of 1987 affects marketing
- How courts handle potential violations: case law interpreting the AKS
- Recommendations for conducting compliant marketing activities
Who should attend
What you get
About the speaker
William Mack Copeland, MS, JD, PhD, LFACHE, practices health care law in Cincinnati at the firm of Copeland Law, LLC, where he is president and CEO. He is also president of Executive & Managerial Development Group, a consulting entity providing compliance and other fraud and abuse related services. A graduate of Northern Kentucky University Salmon P. Chase College of Law, Bill is a frequent author and speaker on health law topics. He is a member of the American Health Lawyers Association, American, Ohio and Cincinnati Bar Associations. A former hospital chief executive officer, he is a life fellow in the American College of Healthcare Executives. He was awarded the American College of Health Care Executives Senior-Level Healthcare Executive Regent’s Award in 2007.
More in Hospital & Healthcare
See all 12 Hospital & Healthcare webinars → William Mack Copeland · 60 min
The Perfect Storm Coming to Healthcare: Value Based Care Meets Fraud and Abuse and Social Determinants of Healthcare
Dr. Bill Trombetta · 90 min
Patient Gifts, Discounts and Freebies: What You Can and Can't Do Under the Health Care Laws in 2024
Joseph Wolfe · 60 min
The Anti-Kickback Statute: 2023 - Year In Review
William Mack Copeland · 60 min