Controller Challenges in Changing Times: New Roles as Strategic Partner

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Carl Young

Speaker: Carl Young

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Banking and Finance Webinar Image
Date
18 November, 2025 (Tuesday)
Time
12:00 PM PDT | 03:00 PM EDT
Duration
75 Minutes

Overview

The turbulent ever-changing and technology-driven world of business requires changing and evolving roles for Controllers. The changing focus is more on the soft side of the business rather than accounting & reporting. It is more about people-pleasing than pencil-pushing. Studies show that Controllers who want to rise in the ranks of CFO must learn to put down their pencils and master soft skills. This Webinar provides a foundation for these changing roles outlines fundamentals concepts, tools & techniques for Controllers to cope with changing times.

Area Covered

  • Controller’s expanded role in turbulent times
  • Leadership tools & techniques
  • How to become a trusted partner and an un-trusting official at the same time?
  • How to obsessively focus on customers, cost, and cash as key success factors?
  • How to manage and control the cash to cash cycle?
  • How to run the company with, and not by the numbers?
  • How to provide preferred financial information?
  • Key ratios and trends
  • Use of rolling forecasts vs. traditional budgeting
  • Essential elements of internal controls

Why Should You Attend

Controllers and those seeking to become Controllers must recognize and understand the turbulent and ever-changing business environment and the impact it has on the role of the Controller which is rapidly moving away from accounting and reporting to the direction of Controllers becoming Strategic Partners.

Who Will Benefit?

  • Controllers
  • Assistant controllers
  • Accounting & finance managers/supervisors
  • Any financial or accounting professional seeking to become controllers
  • Any financial professional seeking to understand the changing role of controllers in chaotic times
  • Any non-financial professionals seeking to understand the changing role of controllers in changing and chaotic times

Speaker

Carl Young is an Author, Speaker, Trainer, Consultant, and Coach. He holds a MBA and completed graduate studies in Accounting and Taxation. He is a former CFO of a 275M, high growth technology based company. He has over 25 years of senior level business management experience. In addition, he has over 25 years of training experience in finance, accounting and business management. Former CEO of his own small parts manufacturing company as well as former Senior Financial Associate of major consulting firm. Carl is a member of the following organizations: American Society of Corporate Controllers, Council of Experts (investment firm Gersen & Lehrman), Society of Industry Leaders (sponsored by Standard & Poors), and the National Association of Accountants. An engaging and entertaining speaker and trainer who draws from his experience as a former CFO to make relevant teaching points. Sessions are rich in content, lively, full of energy and include plenty of audience interaction. He has branded himself as Mr. Simplicity! His goal is to make finance and accounting relevant to non-financial professionals using tools and techniques that are simple to understand and apply.

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