The Power of Employment Branding - How to Do it and Why it is Important

Branding is for customers and prospects, right? Wrong! In fact, your employees can be your most powerful brand ambassadors. A strong internal employment brand makes it easier to recruit and retain your targeted top talent.

You will be able to attract and retain the best talent in the marketplace by taking the time to clearly articulate and represent a strong internal employment brand.

Log onto this webinar to learn how to develop your internal employment brand: how to align it with your external customer brand, and how to get HR and marketing working together to develop a powerful communication plan that will reduce your costs of both employee recruitment and turnover.

In addition, join us to learn how to drive the activities that will enhance employee engagement, productivity, and commitment to your corporate mission.

We will share best practices from what we have learned from developing employee directed marketing and communications for some of the top companies in the world today.

• How to create a strong brand to attract the right talent
• Learn from research studies that asked what attracts Millennials to organizations
• Examples of effective employment branding
• Explore how to implement an effective employment brand
• Understand your leverage points and brand personality
• Apply the life time value of an employee in future decisions
• Integrate employment branding across the employee life cycle
   

• Build the power of an employment brand: What it means to your potential candidates and your existing internal audience
• Target diverse audiences, such as Millennials, through your employment brand
• Align your external brand architecture with your internal brand
• Enhance commitment and behavior change through employee communication
• Design an integrated brand-driven talent management strategy
• Create a related employee value proposition for both attracting and retaining talent
• Evaluate the current health of your organization’s employment brand
• Measure the effectiveness of your employment brand
• We will also cover your questions
   

By attending this webinar, you will learn how to craft your company’s employment brand so you can move forward on having a well thought out strategy for your hiring in 2019.

• Marketing Professionals
• HR Professionals
• Managers
• Supervisors
• Sales
• Head of Marketing
• CEO
• COO

Dr. Ware is an Industrial/Organizational Psychologist and CEO of Integral Talent Systems, Inc. (ITS)

ITS is a global technology enabled talent management consulting firm specializing in bringing the science of talent management to the bottom line.

ITS is a pioneer in the field of attracting and retaining top talent, as the company was the first consulting firm dedicated to this workplace issue that began emerging in the U.S. during 1996 and has since become a global concern.

Dr. Ware is frequently engaged with corporate clients to provide guidance on how to create “employer of choice” environments, so that they can attract and keep the best talent in their respective industries.

ITS provides this guidance by continually conducting independent research in talent management, staying abreast of current corporate and workplace trends and best practices, and creating innovative products and services regarding this topic.

Dr. Ware has practiced for over 25 years in the talent management field, with a strong focus on how to increase employee productivity for the benefit of achieving business goals. She has acted as a consultant in this capacity for 180 of the Fortune 1000.

Dr. Ware is frequently quoted on trends in talent management strategies in numerous publications such as the Associated Press, Computer World magazine, Network World and the San Francisco Chronicle, and has been featured several times on CNN as a national talent management expert.