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Communication is essential throughout Patient Attraction and Patient Engagement. This webinar will demonstrate effective ways to communicate while following the HIPAA Rules. This webinar also focus on HIPAA Rules for transmitting informational email and text messages to patients over an electronic communications network.

  • The HIPAA Rules, HHS/OCR guidance, Resolution Agreements provide a simple, easy to use blueprint using your Web Site and Social Media to engage patients and comply with HIPAA. This session will explain the HIPAA Rules for Web Sites and Social Media. The secret is – HIPAA Rules are easy to follow, step-by-step – when you know the steps.

Patient Engagement is a cornerstone of MACRA and MIPS. Communication technology offers indispensable patient engagement tools. Secure, certified technology is available. But provider Web Sites and Social Media are, by far, the engagement tools patients choose. Provider Web Sites and Social Media are inexpensive, easy to build and almost universal today. However, Patient Engagement through Web Sites and Social Media pose serious risks of violating HIPAA Privacy and Security Rules.

  • A clear explanation of the HIPAA Rules that apply to Health Care Provider Web Sites and Social Media.
  • How to keep your Web Site and Social Media dynamic, effective and follow simple HIPAA Rules.
  • HIPAA Rules for Web Sites and Social Media are clear, unequivocal and easy to follow. It only takes one look at a Health Care Provider’s Web Site or Social Media page to find violations.
  • What to look for on your Web Site or Social Media site –how identify violations – and how to fix them.
  • How to use advice from marketing professionals in a way that complies with HIPAA. Remember it is the Covered Entity who is responsible for HIPAA compliance – and liable for violations.
  • Reviews? What Health Care Providers should, should not and must not do.

  • Health Care Providers – Hospitals
  • Multi-Specialty Medical Groups
  • Dentists, Optometrists, Chiropractors
  • Physical Therapists, Long Term Care Facilities
  • Podiatrists
  • Vendors including Business Associates that provide review or approve Web Site and Social Media patient engagement tools.

"Paul Hales received his Juris Doctor degree from Columbia University Law School and is licensed to practice law before the Supreme Court of the United States. He is an expert on HIPAA Privacy, Security, Breach Notification and Enforcement Rules with a national HIPAA consulting practice based in St. Louis. Paul is the author of all content in The HIPAA E-Tool, an Internet-based, Software as a Service product for health care providers and business associates."

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