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This webinar provides an in depth understanding of business and financial activity. It converts the results indicated on financial statements to the reasons needed to improve profits and productivity. They provide the windows into the company and reveal how best to understand and analyze business and financial activity and make relevant business decisions.

All business professionals need a good working knowledge of financial statements to include how they are created and how they can be used to make key business decisions to improve profits & productivity. Key ratios are developed from financial statements to provide the basis for these key decisions. We see these ratios as the road to improving profits & productivity.
 


  • How business/financial transactions are transformed into financial statements
  • Key components of financial statements
  • Simple blocks and key concepts used in creating statements
  • Simple meaning and relevance of accrual basis accounting
  • Simple meaning and relevance of finance & accounting
  • Key components of ratios used in financial statement analysis: Comparisons, trends & cash impact
  • The five major categories of relevant ratios
  • Profitability to measure gross & net profit
  • Efficiency to measure productivity and utilization of resources
  • Liquidity to measure how well financial obligation are being met
  • Solvency to measure debt encumbrances
  • Cash-The key business success measurement
  • Simple meaning of all ratio results and how to use them in making business decisions to improve profits and productivity


  • How business/financial transactions are transformed into financial statements
  • Key components of financial statements
  • Simple blocks and key concepts used in creating statements
  • Simple meaning and relevance of accrual basis accounting
  • Simple meaning and relevance of finance & accounting
  • Key components of ratios used in financial statement analysis: Comparisons, trends & cash impact
  • The five major categories of relevant ratios
  • Profitability to measure gross & net profit
  • Efficiency to measure productivity and utilization of resources
  • Liquidity to measure how well financial obligation are being met
  • Solvency to measure debt encumbrances
  • Cash-The key business success measurement
  • Simple meaning of all ratio results and how to use them in making business decisions to improve profits and productivity


  • Basic components of each financial statement and their use in business decisions & resource management
  • Accounting concepts and building blocks
  • Simple signs of financial health
  • Financial statement red flags, cautions & concerns
  • Relevance of ratios, trends, comparisons & cash in business analysis and decisions
  • Comprehensive review of five categories of ratios. How computed, relevant meaning and how to use in decision making:
    • Profitability
    • Efficiency
    • Liquidity
    • Solvency
    • Cash

Ratios are calculated by attendees to understand the source of the components. Ratios are discussed to determine their relevance and how they can be used to improve profits & productivity.


Non-financial personnel tasked with the responsibility of controlling budgets, cost centers and overall resource management. Primary target should have some knowledge of finance and accounting and wanting to understand how to use financial statements and information in decision making.


Carl Young is an author, speaker, trainer, consultant & coach. He holds an MBA and completed graduate studies in Accounting and Taxations. He is a former CFO of a 275M High growth technology-based company. He has over 25 years of senior-level business management experience. He has over 25 years of training experience in finance, accounting, and business management.

Carl is also the former CEO of his own small parts manufacturing company and has worked as a former Senior Financial Associate with a major consulting firm. He is a member of the American Society of Corporate Controllers, members of the Council of Experts of the investment firm Gerson & Lehrman, member of the Society of Industry Leaders sponsored by Standard & Poors, and member of the National Association of Accountants.

Carl is an engaging & entertaining speaker and trainer, who make relevant teaching points from his experiences as a former CFO. Sessions are rich in content, lively, full of energy and include lots of audience interaction. He has branded himself Mr. Simplicity with a goal is to make finance & accounting relevant to non-financial professionals with tools & techniques that are simple to understand and apply.

View all trainings by this speaker
 
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